Affiche Only Lyon campagne 2 nuits à Lyon
RELAUNCH CAMPAIGN FOR LYON’S TOURIST DESTINATION  
OFFER “1 NIGHT PURCHASED = 1 NIGHT FREE”.
  • Brief : In order to relaunch Lyon as a major tourist destination and to restore confidence to its visitors following the current crisis, imagine a communication campaign to promote the offer set up by the city: 1 night purchased = 1 night offered in the partner hotels.
  • Targets: Tourists
  • Project: Our concept = the second night with two levels of reading.
    Proposal of a strong slogan on which the visuals have been developed:

Because Lyon is not a one-night stand 

The symbolism refers to the story of an evening, of a night in Lyon which is not a futile story. That’s why we offer you the second night. But there is also a second reading with the history of Lyon which is so rich that it takes 2 days and 2 nights to fully enjoy the beauties of the city (museums, historical places, restaurants.)

  • Production : Web site banners; web advertising inserts, social network banners and posts, displays.
  • Distribution : France
IMPACT AND KEY FIGURES OF THE CAMPAIGN
  • 64 hosting partners members
  • Audience reached: 5 million people in France, Switzerland and Belgium
  • Nearly 100,000 visits to the campaign website
  • 1 visit out of 2 generated a click towards the partners’ websites
  • Nearly half of the visits were generated by social networks and a third by press and radio campaigns.
En savoir +
SOCIAL NETWORKS VERSION
WEB VERSION
 
DISPLAY VERSION
 

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